Digital Marketing | Quux Tech Spot

The Essential Tech Stack Every Roofing Company Needs to SucceedThe Essential Tech Stack Every Roofing Company Needs to Succeed

December 2, 2024 Frances Wilkins 0 Comments 9:45 PM

Are you struggling to grow your roofing business? It might be your time to add in more tech to your system. Or, if you have, it’s time to re-evaluate your tech stack. See, many roofing companies are stuck in the past. They’re using old methods to track their customers, manage their employees, and reach out to new clients.

But we live in a digital age. And with that, there are now many tech tools that can help you succeed. Read More to learn about these tools and the best ways to integrate them. If you want to make your roofing business’s growth through the roof, don’t miss out these tech tools.

CRM Software: Salesforce and JobNimbus

Need something to help manage interactions with your clients? CRM software can make it come true. Salesforce stands out as a robust solution tailored to businesses of all sizes. Its customizable features allow roofing companies to track leads, manage contracts, and analyze customer data seamlessly.

On the other hand, JobNimbus offers focused functionality specifically designed for contractors. It combines CRM capabilities with project management tools in one platform. This integration simplifies processes like billing and scheduling while maintaining clear communication with clients.

Roof Measurement Tools: EagleView and Hover

Accurate measurements are crucial for roofing projects. That’s where innovative tools like EagleView and Hover come into play. EagleView utilizes advanced aerial imagery to provide precise roof measurements quickly. It eliminates guesswork, allowing contractors to focus on planning rather than climbing ladders or measuring manually.

Hover takes a different approach by using smartphone technology. By capturing photos of the property, it generates 3D models and accurate dimensions in no time. Both tools empower roofing companies to deliver better quotes and improve customer satisfaction without compromising quality or accuracy.

Project Management Software: Buildertrend and Procore

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Effective project management is crucial for roofing companies aiming to streamline their operations. Buildertrend offers a user-friendly interface, making it easy to track projects from start to finish. Its features include scheduling tools, budgeting options, and customer communication portals.

Procore stands out with its robust capabilities tailored for larger teams. It focuses on enhancing collaboration among various stakeholders. With real-time updates and centralized document storage, managing multiple projects becomes less daunting. Both platforms provide mobile access, allowing teams in the field to stay connected.

Marketing Automation Tools: MailChimp and HubSpot

But if you’re looking to streamline your marketing outreach, it’s time to use automation. With marketing automation tools in hand, roofing businesses can nurture leads more effectively while saving time and resources. This will help build long-lasting relationships with clients and keep your business thriving amid competition.

MailChimp offers a user-friendly interface that simplifies email campaigns. Its templates help you craft eye-catching newsletters that resonate with your audience. HubSpot takes it up a notch, providing an all-in-one platform for inbound marketing. From CRM capabilities to blogging and SEO tools, HubSpot covers every aspect of digital marketing.

Drone Technology

Drone technology has revolutionized the roofing industry. Aerial views provide insights that ground-level inspections simply can’t match. With drones, you can quickly assess a roof’s condition. This leads to safer and more efficient evaluations without risking worker safety on steep or damaged roofs.

They also enhance marketing efforts. Stunning aerial photos capture attention, showcasing your projects in a way that traditional methods cannot achieve. …

Benefits of Corporate Video ProductionBenefits of Corporate Video Production

June 2, 2018 Eunice McLaughlin 0 Comments 8:22 AM

Many people have been dreaming of owning a business. The main challenge is usually the business capital. So, what should business capital entail? Many people will tell you that it is cash to purchase the goods, commonly referred to as stock and initial rent for the facility which will be used a shop. This is true, but let me ask you, how are you going to reach your target customers? How are you going to inform people that you have what they have been looking for?

corporate video production Marketing involves communication with your customers and positioning your good and services in the market. In simple terms, I am saying you should have money set aside for marketing. There are different forms of marketing, but we are going to discuss video marketing. This is where a company uses videos to pass a message to their audience. A quality video should include a captivating story about the product and the benefits of visual tools.

Corporate videos work best when they focus on a particular product or trend other than focusing on the whole business. Videos work best for small and medium enterprises. Small businesses work on budget hence the need to pass a message to a large group of people on a budget and in less time. let us look at the benefits of corporate video production.

Advantages of corporate video production

It is fun. The process of video production is fun. You have the freedom to let loose as long as you are creative. In addition to that, you do not require huge budgets to accomplish the same. You only need to capture a short but informative video about the product.
Build brand stories. Working with corporate videos, you will be able to create stories about your company and what you sell. You can put together interviews, employee accounts, shots of daily life and CSR.
Better SEO ranking. Video content gets better SEO ranking compared to articles. This means that you can quickly reach current and prospective customers through the videos. Many customers nowadays prefer watching a video than reading an article about the same.
Easy sharing. It is easy to share videos on social media than it is to share articles. Almost all social media pages thrive on video content. Social media is among the best avenues to create awareness, and the use of video makes it more useful. Videos receive numerous traffic any time of the day.

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Choosing the perfect digital marketerChoosing the perfect digital marketer

September 5, 2017 Frances Wilkins 0 Comments 12:30 PM

The advent of modern technology gave rise to the sophisticated system that saw long distance communication accessible to every person in the entire world. Being actively adopted by many individuals, many professional emerged, and one of them is digital marketing, a process by which marketers leverage the power of digital platforms to advertise and market given products. As illustrated by an Australian digital marketing blog, the endeavor has proved to be more successful compared to traditional marketing. In this post, we focus on how to choose the perfect digital marketer.

Selecting the best digital marketer

Experience

Like any other professional, a digital marketer needs to be very experienced in producin click g real marketing results. Digital marketing is at best an extension of traditional marketing to digital platforms. Therefore it is important for a digital marketer to have a background in conventional marketing. The best way to find out on experience is to do a simple search on one of the major search engines and try to see how long the digital marketer has had an online presence. If they do not have a digital presence in the inter-webs, it means they are not experienced.

Budget

Digital marketing can be very hard to monetize in the form of quantization, given that it is a service. Therefore it is safe to conclude that the prices are, in most cases, determined by the digital marketers themselves. A good idea is to look around and compare prices to make sure that you are getting the best deal. It is important to take into consideration the packages offered and then make an informed decision. A digital marketer might be expensive, but the level of sub-services they offer are vast compared to competitors.

Brand or product marketing

While the term “digital marketing” might sound fancy, it is important to remember that it is still marketing and the important aspect is how effective it is. When selecting that perfect digital marketer, as for previous work for vetting. Based on the success of the previous work, you can easily tell if the initiative is right for your needs.

Marketing platform

Marketing in itself is vast and adding digital social marketing into the mix makes it even more diverse. Digital marketing makes use of digital platforms, and they are in the spoonful. Therefore by properly understanding your product you can easily come up with a target audience to target. Based on your needs, the digital marketer should choose an appropriate platform, for instance, social media for young people or web forums for old folks.…

Category: Digital Marketing